௪ Poche ि L'âge de l'accès Ὑ PDF by Jeremy RIFKIN ᑠ

௪ Poche ि L'âge de l'accès  Ὑ PDF by Jeremy RIFKIN ᑠ ௪ Poche ि L'âge de l'accès Ὑ PDF by Jeremy RIFKIN ᑠ Longtemps, le capitalisme s est identifi la propri t le march est d abord ce lieu o nous changeons les biens que nous poss dons et ceux que nous d sirons acqu rir Plus encore, la propri t constitue une composante essentielle, voire un droit naturel de l tre humain Aujourd hui, l explosion des technologies de l information et de la communication est l origine d une mutation sans pr c dent les march s laissent la place aux r seaux, les biens aux services, les vendeurs aux prestataires et les acheteurs aux utilisateurs Dans cet ouvrage passionnant, Jeremy Rifkin montre que les nouveaux g ants de l conomie mondiale ne cherchent plus seulement nous vendre des produits, mais nous faire adh rer l imaginaire de leurs marques, nous regrouper en clubs et nous faire partager des motions communes Et Internet ne fait qu acc l rer la d mat rialisation de l conomie, obligeant chacun tre connect s il veut acc der aux loisirs, la culture et au savoir Nos existences sont d j aux mains des professionnels du marketing qui traquent charg s nos habitudes et nos modes de vie Dans un monde o chacun devra acquitter un droit d acc s sa propre vie, quelle place restera t il aux relations humaines et la culture Jeremy Rifkin, pr sident de la Foundation on Economic Trends Washington, est l auteur La D couverte de La Fin du travail, Le Si cle biotech et L conomie hydrog ne qui ont rencontr un succ s consid rable, aussi bien en France qu l tranger. 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    • Poche
    • 2707146080
    • L'âge de l'accès
    • Jeremy RIFKIN
    • Français
    • 2017-01-19T00:48+03:00